Game Recognize Game VISUAL identity

PROJECT OVERVIEW

NFL logo with a football and stars on a shield background

Game Recognize Game is a exclusive content series for YouTube. GRG places NFL Players with other premiere athletes around the globe and have them compete in friendly games that incorporate techniques in their respective sport. We focused on a design system that was clear and still fun in tone.

Here are some impressive stats that highlight the success: The cricket episode alone garnered an astonishing 1.1 million views within a span of just over two weeks, with an impressive 70% of the audience hailing from India.

The Team: Cari Chadwick (CD), Anthony Ruggiero (AD), David Lomeli (AD), Shapes & Forms (Vendor)

Skills

Creative Direction, Team Leadership, Design, Animation

RESULTS

35 million views since inception in April 2024.

Design

THE PROCESS