CRAFTING unique & impactful design solutions for sports brands.

highlighted PROJECTS

Strengths Spotlight

  • I create design systems that reach millions of fans and make a real difference β€” from streaming platforms to live shows. Every project balances creativity with strategy, so the work not only looks great but drives lasting engagement.

  • NFL+, FAST, podcasts, YouTube β€” I help shape how fans experience NFL content everywhere they watch. My focus is on building scalable, flexible design systems that keep the brand consistent and the experience seamless.

  • The best work comes from empowered teams. I lead with creativity and empathy, encouraging designers to think big, collaborate across departments, and create work that makes them proud.

LINKEDIN

Cari Chadwick

Check me out on LinkedIn for more storytelling and personal insight on sports branding, design & content.

BEHANCE

Cari Chadwick

Follow me on Behance for case studies and deep dives on sports brand and visual identities and design systems.

HAll of fame employers & clients

β€œIt's in the act of making things that we figure out who we are.”

β€” Austin Kleon - writer, artist