I create design systems that reach millions of fans and make a real difference — from streaming platforms to live shows. Every project balances creativity with strategy, so the work not only looks great but drives lasting engagement.

NFL+, FAST, podcasts, YouTube — I help shape how fans experience NFL content everywhere they watch. My focus is on building scalable, flexible design systems that keep the brand consistent and the experience seamless.

The best work comes from empowered teams. I lead with creativity and empathy, encouraging designers to think big, collaborate across departments, and create work that makes them proud.