DESIGN systems: live SHOWS
PROJECT OVERVIEW
In the fast-paced world of NFL Media, time and budget constraints demanded a more efficient approach to branding new podcasts and live shows. Previously, creating unique identity systems could take months. Additionally, outdated motion packages were time-consuming and limited in their application across social media and marketing.
To solve this, I led the development of four scalable, efficient design system templates that reflect the excitement of opening a package and the treasured experience of a ticket. These template design systems provide producers with flexible, customizable options to tailor graphics to the voice and tone of their shows.
The results were significant — production time was reduced by 60%, delivering substantial cost savings while maintaining high-quality visual storytelling across platforms.
The Team: Cari Chadwick (CD), Anthony Ruggiero (AD), Scott Faries (AD), Zach Toberman (PM), Shapes & Forms (Vendor)
Skills
Creative Direction, Team Leadership, Design, Presentation.