NFL+ VISUAL identity
PROJECT OVERVIEW
NFL+ is the NFL’s DTC product that gets fans closer to the game through access to Live local games, NFL Redzone, NFL Network, Preseason Games, and more.
Our goal was to create a brand identity that was clear, bold and help the fan see the value of NFL+. Our approach was to create a system that aligned with the larger Brand value statement. Our avid fans want to be closer to the game, they want to “know it all”
Since we needed a system that was clear and easy to manage with multiple departments using the system we went with bold typography and leaned in to using out vega blue, white colorway.
The Team: Dane Storrusten (VP of Creative), Cari Chadwick (CD), Anthony Ruggiero (AD), Jack Aguirre (AD), Albert Lee (Designer), Jason Lee (Designer), Alan Jiang (Designer), Cris Van Nordstrand (Designer)
Skills
Creative Direction, Art Direction, Team Leadership, Design
RESULTS
Outpaced subscriber and revenue goals.
